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  Action Metals Unveils New Name and Brand Identity

    MILWAUKEE, July 3 /PRNewswire/ -- Action Metals, Milwaukee's locally
owned recycling company, will change its name to Action Recyclers LLC
effective July 3, 2008.

    Action Recyclers unveils their new name alongside a new brand identity
that meets the needs of a growing recycling market. Today's environmentally
savvy consumers have a stronger awareness of the benefits recycling offers,
and that awareness creates demand for Action Recyclers' quality services.

    The new name and logo combine Action Recyclers' rich history of
providing fast, friendly service, with the new dynamic direction the
company is headed today. It also includes a new tagline: "Green Solutions
Greener Rewards." "We believe our green solutions to recycling provide our
customers with greener rewards," said Enrico Siewert, CEO of Action
Recyclers. "Our mission has always been to find and drive the next level --
in technology, education, or social responsibility to preserve our
environment while putting more profits back into our customers' hands."

    Action Recyclers is centrally located in Milwaukee at 53rd and State
Street, and offers safe convenient access for all recycling customers.
Founded in 2005 with four employees, Action Recyclers has grown to over 30
skilled employees with a fleet of specialized trucks and customized
recycling containers. These employees are professionals in their respective
fields and are strongly committed to their retail and commercial recycling.

    By developing an innovative approach to active recycling, Action
Recyclers help their customers realize greater profitability and preserve
the environment. Homeowners, professional recyclers, contractors, small,
medium, and large businesses can avoid high disposal costs of their ferrous
or non-ferrous metals when they use Action Recyclers' free container
drop-off, pick-up, and on-site recycling and disposal services. "Whether
you're a homeowner, professional recycler, or an industrial customer, rain,
snow or shine, our friendly staff is prepared to help you preserve the
environment and put cash back into your pocket," said Siewert.

    ABOUT ACTION RECYCLERS

    Established in 2005, Action Recyclers is a rapidly growing locally
owned recycling company dedicated to quality service, the environment and
its valued customers. From their facilities at 53rd and State in Milwaukee
Action Recyclers provides recycling services to non-profit, commercial,
retail, and industrial customers. For a complete list of materials Action
Recyclers processes, its location, hours of operation, pick-up, disposal
and unique recycling programs, please call 414.671.5777, or visit online at
http://www.actionrecyclers.com

    Contact: Stephen Neils

    Tel. 414.278.7474

    Email: sneils@absolutebrand.com



  SOURCE Action Recyclers LLC




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